Aptec Extends Successful Value Added Relationship with Dell, Enabling Access to Full Dell EMC Portfolio
DUBAI, United Arab Emirates – June 21, 2017 – Aptec, an Ingram Micro company, today announced that it has been selected as a strategic distribution partner by Dell EMC across the United Arab Emirates, Oman, Qatar, Bahrain, Kuwait and Yemen. The expanded relationship builds on Aptec’s current partnership with Dell EMC and further strengthens Ingram Micro’s relationship with one of the world’s largest IT solution providers. As the leading value-added distributor in the Middle East, Aptec’s rich vendor solutions offerings now provides access to Dell EMC’s full portfolio of products, including advanced cloud IT infrastructure, converged systems, server/storage solutions and Client Systems.
”The expansion of our partnership to include the full Dell EMC solution portfolio is an excellent affirmation of the success during many years of Aptec as a distributor of Dell in the Middle East region,” said Ali Baghdadi, senior vice president and chief executive of Ingram Micro META region. “We are pleased to offer an expanded portfolio of advanced solutions to our reseller partners as we continue to deliver on our commitment to support the growth of their businesses. Our team possesses excellent expertise and is well-positioned to provide unparrallelled support to resellers to build their Dell EMC businesses.”
According to IDCs Q1 results Dell EMC holds the #1 position in X86 server units and is number two in the META region, having outgrown the market both in shipments and revenue in the last quarter. In Storage, Dell EMC in the META region has shown solid quarter on quarter growth across entry, mid and high-end to all flash storage, and is the market leader in total external storage.
“Our distributors play a crucial role in our new Dell EMC partner programme. We are very pleased to have Ingram Micro on board in this important market, as they are a key player of ICT distribution who is well connected to the partner landscape both on a global scale and specifically in the META region.”said Mohammed Amin, Senior Vice President, Middle East, Turkey and Africa at Dell EMC.
“With our industry leading portfolio of solutions and a world-class channel program, we are well-positioned to shift the status quo of the IT industry. Keeping this in mind, with Ingram Micro, one of the world’s largest IT solution providers onboard, we aim to put our channel ecosystem at the forefront of IT transformation and achieve even greater heights in the future,” said Havier Haddad, Senior Channel Director, Middle East, Turkey and Africa at Dell EMC.
Aptec will leverage its strong positioning in value distribution to deliver on a joint go-to-market strategy with Dell EMC built around key technology differenciators:
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Physical Security: Ingram Micro’s latest acquisition of Network Information Technology LLC (NIT), the leading distributor of physical security solutions in MEA (Middle East and Africa) region, provides significant opportunities to Ingram Micro and Dell EMC to build unique storage, networking, IP Camera, surveillance and security solutions to its reseller partners in the Middle East.
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Cyber Security: Ingram Micro’s Cyber Security business unit provides end-to-end Cyber Security offerings and services, including public discovery report, web application scanning, vulnerability assessment and penetration testing, as well as IT security solutions for data, applications and cloud. Dell EMC’s Data Protection appliances and self-encrypting storage is a key component to Aptec’s solution offerings.
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Networking Infrastructure: Ingram Micro’s Datacenter and Networking Infrastructure solutions portfolio makes it easier and more profitable for resellers to sell and support complex infrastructure technology solutions including server, security, storage, networking/wireless and IT management solutions to small- to medium-sized businesses (SMB), mid-market or enterprise customers.
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Cloud Computing: Ingram Micro Cloud’s flexible and scalable multi-faceted platforms are each defined by unique capabilities of service automation, multi-channel selling, solution customization, integration, and technical requirements: Cloud Marketplace, Odin Automation Essentials and Premium, Ensim Automation Suite. These solutions perfectly complements Dell EMC’s Hyper Converged Infrastructure.
Aptec’s Dell EMC launch event is taking place in Dubai, United Arab Emirates, at the end of September 2017. The company will partner with Dell EMC to showcase solutions offerings addressing significant market and growth opportunities for its channel partners. Live demos at the exhibition hall during the event will display solutions from Dell EMC and complementing vendors. For more details about the event, please visit Ingram Micro website http://ae.ingrammicro.com
About Ingram Micro Inc.
Ingram Micro helps businesses Realize the Promise of Technology™. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead. More at www.ingrammicro.com